Osmosis

OSMOSIS CBD marks a milestone in the legalization of medicinal cannabis in Costa Rica and one of the most significant journeys led by MT&CO.

The Project
MT&CO led the marketing department throughout the medicinal cannabis legalization process in Costa Rica, supporting OSMOSIS from brand creation to the successful launch of a pioneering product line. The work covered brand strategy, product design, storytelling, photography, web development, catalogs, and launch campaigns, developed in close collaboration with regulatory institutions such as the Ministry of Health of Costa Rica. Working as a full-cycle agency alongside the internal OSMOSIS team, MT&CO helped build strategic distribution partnerships and a loyal customer base, positioning the brand as the first legal medicinal cannabis product in the country and improving the quality of life of thousands of people through nature-based solutions.