P&G

Animation becomes a powerful medium to translate complex sustainability commitments into clear, engaging, and accessible narratives.

The Project
This animated piece illustrates the strategic role of motion design in communicating environmental initiatives for global brands such as Procter & Gamble. Through a clean visual language and structured storytelling, the animation simplifies complex information while reinforcing credibility and clarity.

The project highlights how animation can function as a key communication asset—capable of educating diverse audiences, supporting transparency, and strengthening a brand’s sustainability message. As part of MT&CO’s creative ecosystem, this work reflects the level of execution, strategic thinking, and storytelling capability available within the team.